Famed 19th century self-promoter Phineas T. Barnum often opined that there’s no such thing as bad publicity. And while that philosophy certainly worked well for the American circus owner, we here at The National Center for Outdoor and Adventure Education (NCOAE) have discovered that a little promotion for a genuinely good cause can go even further.
We scored some valuable press coverage recently, and we weren’t a bit shy about our self-promoting efforts. The result was a seven-minute video-enhanced piece of journalism titled Beyond the Classroom, beautifully produced by EducationNC, an independent source of news, data, and analysis about education for the people of North Carolina. EdNC’s content encourages the public’s participation and leadership on behalf of school children in this state.
With kids’ education top of mind, we reached out to EdNC, suggesting the news organization might want to send a reporter or two to investigate our Education Without Walls program. Education Without Walls is NCOAE’s not-for-profit subsidiary. It is a wilderness-based outdoor education program for teenagers, many of whom — through no fault of their own — live at or below the federal poverty level.
Following a number of phone conversations between our administrators