Custom Outdoor Program
Zac Adair, our co-founder and executive director, recently asked one of our course
participants why they signed up for a particular outdoor adventure. “It was a photo that
appeared on your website of a guy on top of a mountaintop with the blue skies above the
glaciers in the background.”
Picture yourself here. It’s a common tactic in all great marketing campaigns. If after
seeing an advertisement, you can picture yourself wearing a specific shirt, driving a
particular truck, or vacationing on a cruise ship that’s making its way to the Bahamas,
then the team of marketers responsible for those ads has done their job.
Here at The National Center for Outdoor & Adventure Education — where we’re focused
on designing and guiding outdoor and adventure education experiences that promote
personal growth, professional development, and stewardship in our community and the
natural environment — we employ the same tactics. Take one look at our website and
you’ll see photographs and videos featuring real NCOAE students participating in the
very courses and trainings that we offer around the globe.
So, it’s little wonder that these videos and photos prompt our website visitors to picture
themselves on one of our backcountry adventures. But here’s the thing that may escape
such a casual or initial thought. That picture of a (more…)
Late last year, the staff at Cape Fear Academy in Wilmington, North Carolina, asked for our help in creating a unique and meaningful 10-day, outdoor and adventure-based out-of-country expedition for a handful of its high school students.
In particular, Cape Fear’s educational leaders were looking for a diverse destination that would enable their students to immerse themselves deeply in a new culture — an adventure that would extend far beyond selfies, social media, suntan oil, and sand — and which would reinforce the school’s own values and curriculum. Known for designing and leading custom outdoor education programs for private and independent schools, we were happy to help!
The original Cape Fear Academy was established in 1868 as an independent school for boys. After closing in 1916, the school was reestablished 52 years later in 1968 with the commitment of “forging capable young adults with skills, confidence and resilience to take risks, solve problems and overcome challenges.”
So, it was with that focus in mind that the school asked us here at The National Center for Outdoor and Adventure Education (NCOAE) to custom design an expedition for nine of the school’s students, along with a chaperone from the school and three NCOAE field instructors. Their destination? Ecuador.
Our staff prepared an itinerary that incorporated the school’s objectives of instilling confidence, facing challenges, taking on informed risks, and solving problems. After all, those missives mirror the (more…)