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Adventure Education

When it Comes to Wilderness, Is it an Adventure or Experience?

By Stephen Mullaney August 3, 2022

Outdoor Education

Years ago, I was working in wilderness-based setting with a group of gang members who were attempting to break away from the often-violent lifestyle in which they found themselves. During a break our programming, I asked a loaded question.

“Anybody want to tell me about their tattoos and what they mean?”

The 30 or so gang members, hailing from a variety of organizations — MS-13, Bloods, Crips and Latin Kings — stared up at me. Hard. One participant in the back shouted, “Nobody gives a shit about our tattoos!”

When I burst out laughing, I was met with even harder stares, I realized an explanation was in order. I told the participants that everyone wants to know about their tattoos. They’re just too afraid to broach the subject.

I said that if we were to put a person covered in tattoos from head to toe on a scale, and then somehow remove all that ink on their skin and weighed them again, the weight change would probably be undeterminable.

If, however, that same tattooed gang member walked into a job interview, the weight of those tattoos — what they represented — would be a thousand pounds. So again, I asked them to tell me the stories and histories behind their tattoos. What followed was an enlightening experience. The curtain was pulled back and these folks opened up and shared the significance behind their body art. 

My point is this: Words and images have weight. 

Words and Images Have Weight

I tell you this because a leading outdoor industry retailer — REI (Recreational Equipment, Inc.) — recently announced an adjustment to their marketing, based on patterns they say are cropping up in our culture today. REI’s announcement that the company is rebranding its tour business from REI Adventures to REI Experiences caught many people I know off guard, myself included. 

It’s an effort, they say, to increase their participant base to three million clients a year. The company’s officers and administrators fear the word “Adventure” is getting in the way of its effort to grow the business.

So, what is it we think when a brand that builds a $3.7-billion-a-year business around catering to adventurers decides to change the word to experiences instead? Is adventure too heavy of a word? Is the term adventure dangerous? Are we — both consumers and outdoor community members — becoming soft?

What comes next? Will the (more…)

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The Role of the Wilderness First Responder During Water Rescues

By Kate Javes July 22, 2022

Wilderness Medicine Training

It may surprise you to learn that drownings — along with heart attacks and falls — are among the leading causes of death for those who venture into the wilderness for recreation or education in the United States.

Statistics show that there are nearly 4,000 fatal drownings each year in the United States, with a little more than 8,000 nonfatal drownings. These figures include boating-related drownings. In fact, the threat of drowning is so prevalent that the first edition of the NCOAE Wilderness Medicine Field Guide devotes an entire section to Environmental Submersion and Drowning Injury.

Of course, it’s during the spring and summer that most outdoor explorers are on the water, including those participating in backcountry expeditions. Lakes, rivers and streams provide much-needed relief in the backcountry on a hot August afternoon and are sought-after destinations for many outdoor enthusiasts.

For those training to become Wilderness First Responders (WFR) and those participating in Wilderness First Aid (WFA) training, a major consideration is assisting with medical emergencies that occur on or near the water.  (more…)

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Outdoor Industry Jobs Require Personal Experience and Certifications

By Stephen Mullaney July 11, 2022

Outdoor Educator Training

Professional development — learning that allows you to earn or maintain professional credentials — is key to career planning, especially when it comes to considering a career in the outdoor adventure and education industry. Much more than participating in a bunch of classes, our sector of the outdoor industry looks favorably on applicants with wilderness medicine training and certification, skills training and certification, and hands-on guiding and expedition leadership experience.

Truth is, we here at NCOAE found that operating an adventure education company during a health pandemic was challenging. And staffing our AEE-accredited organization with highly experienced instructors became increasingly difficult but not impossible.

Like other industries, we suffered a staffing shortage, and yes, some of our existing staff left to pursue other pathways. But what we’ve noticed lately is a lack of experience from some people who thought working in the outdoors would — quite literally — be a walk in the park.

Many of these would-be outdoor educators and guides decided that sitting on a couch while looking at photos and films of wilderness expeditions was a suitable alternative for actually going out and experiencing the outdoors.

This potential pool of applicants backed out and went the way of the “Instagram Adventurer” or the “Armchair Explorer.” And in talking with our colleagues across our sector of the outdoor industry, we’re not alone in seeing this trend. Nearly all outdoor adventure and education organizations are taking pause and evaluating the future of trainings, staff recruitment, and what it means to be qualified to head out into “wild places.”

Regardless of what other organizations choose to do about their staffing challenges, NCOAE will not budge on what is required of our field instructor and outdoor educator candidates. Hands-on experience coupled with recognized industry certifications still matter and always will.

If you’re interested in a seasonal or full-time job in outdoor education, here are my recommendations on how to proceed. (more…)

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There’s a Reason Why Outdoor Ed is Not Club Med

By NCOAE Headquarters June 16, 2022

Outdoor Education

Zac Adair, our co-founder and executive director, recently asked one of our course
participants why they signed up for a particular outdoor adventure. “It was a photo that
appeared on your website of a guy on top of a mountaintop with the blue skies above the
glaciers in the background.”

Picture yourself here. It’s a common tactic in all great marketing campaigns. If after
seeing an advertisement, you can picture yourself wearing a specific shirt, driving a
particular truck, or vacationing on a cruise ship that’s making its way to the Bahamas,
then the team of marketers responsible for those ads has done their job.

Here at The National Center for Outdoor & Adventure Education — where we’re focused
on designing and guiding outdoor and adventure education experiences that promote
personal growth, professional development, and stewardship in our community and the
natural environment — we employ the same tactics. Take one look at our website and
you’ll see photographs and videos featuring real NCOAE students participating in the
very courses and trainings that we offer around the globe.

So, it’s little wonder that these videos and photos prompt our website visitors to picture
themselves on one of our backcountry adventures. But here’s the thing that may escape
such a casual or initial thought. That picture of a (more…)

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Cape Fear Academy Students Immerse Themselves in Ecuador’s Culture

By NCOAE Headquarters June 3, 2022

International Expeditions

Late last year, the staff at Cape Fear Academy in Wilmington, North Carolina, asked for our help in creating a unique and meaningful 10-day, outdoor and adventure-based out-of-country expedition for a handful of its high school students.

In particular, Cape Fear’s educational leaders were looking for a diverse destination that would enable their students to immerse themselves deeply in a new culture — an adventure that would extend far beyond selfies, social media, suntan oil, and sand — and which would reinforce the school’s own values and curriculum. Known for designing and leading custom outdoor education programs for private and independent schools, we were happy to help!

The original Cape Fear Academy was established in 1868 as an independent school for boys. After closing in 1916, the school was reestablished 52 years later in 1968 with the commitment of “forging capable young adults with skills, confidence and resilience to take risks, solve problems and overcome challenges.”

So, it was with that focus in mind that the school asked us here at The National Center for Outdoor and Adventure Education (NCOAE) to custom design an expedition for nine of the school’s students, along with a chaperone from the school and three NCOAE field instructors. Their destination? Ecuador.

Our staff prepared an itinerary that incorporated the school’s objectives of instilling confidence, facing challenges, taking on informed risks, and solving problems. After all, those missives mirror the (more…)

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Wilderness Problem Solving Often Requires Response to a Question

By Office Admin July 29, 2016

Wilderness Cooking

It’s the end of a long day trekking through the backcountry. Tents are being set up, water is being collected and brought to the campsite and everyone is tired and hungry.

A conversation ensues:

Student: The stove won’t light.
Instructor: Okay.
Student:  Should we fix it?
Instructor: Do you need it to cook dinner?
Student: Yes….we should fix it.

At this point the expedition, the cooks begin to “field strip” the stove. They remove all the parts, grease the gaskets, clean off the dirt and grime, then check the pump and screens and look for impurities in the fuel. After cleaning up all the parts, they reassemble the stove, pump it, light it up, lean down and listen closely.

BCCooking_1small

Aha! There it is. The jet sound that is the sign of a happy working stove! Smiles are exchanged among the fledgling backcountry cooks because they know they prevented a potential disappointing dinner experience.

Every new generation of leaders needs to acquire the skills necessary for problem solving and they need to practice those skills. They must develop a (more…)

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