Stereotyping is never a good thing — primarily because such finger-pointing prejudices are usually unsupported by fact. Take, for example, the 140 million Americans who either dabble in human-powered outdoor recreational activities to some extent or are fully immersed in everything related to the backcountry and Wilderness itself.

That’s almost half the nation’s population, if my math skills are accurate. Yet whenever the beneficial goings-on of the Outdoor Industry Association (OIA) are in the headlines, many local and state politicians conjure up a negative image in their heads. “Oh yeah, those deadbeat climbers, those slacker surfers, those burned-out mountaineers.”

These closed-minded politicians fail to recognize who their outdoor constituents really are, and what the outdoor recreation industry means to the economy. And that includes activities from the local and state level, all the way up to the top — the National Park Service.

A report recently released by the Outdoor Industry Association estimates our industry produces $887 billion in annual revenues, and employs an estimated 7.5 million people, both fulltime and seasonally. Let me repeat that — $887 billion, with a B!

Statistics like these have local and state government officials beginning to sit up and take notice. And it’s got many of them thinking that maybe saving all these wilderness treasures might just be worth the expense. As a result, some forward-thinking states are creating offices of Outdoor Recreation with director-level positions. Take North Carolina for instance — which is home to

One of our vendors lives and works out of an ocean-view condo in Laguna Beach, California, where taking long walks throughout that quaint Southern California “Art Colony” is an added bonus for many of its residents. A far cry from our wooded headquarters of Wilmington, North Carolina, our vendor’s office is set squarely between reality and the Pacific Ocean.

Laguna Beach, California

During one such salt-air stroll, he came across an affable homeless man who sets up shop most days in front of Laguna’s historic movie theatre. Sporting a neatly trimmed grey beard and a big smile, the open-air entrepreneur sells colorful, custom-designed patches for application to denim jackets and trousers. As you can see from the image below, these unique patches are, as their creator says, “perfect for Deadheads.” And anyone else with a taste for whimsy.

The pair struck up a conversation and our vendor found Keith Sanderson to be a friendly, upbeat man who enjoys selling his patches and chatting up the locals — whom fondly refer to each other as “Lagunatics” — in that free-spirit community. He also caters to the hordes of tourists who frequent the town’s nearby boardwalk on any given day.

During one such friendly exchange, our vendor noticed a new sign next to Keith’s patches that read, “Will work for a new backpack.” Spotting his frayed and forlorn North Face backpack lying on the ground nearby, our vendor made a call to our North Carolina headquarters and asked if we might be interested in digging up a used pack from our gear shed and donating it to Keith.

Back in December of last year, we asked key NCOAE administrative and field staff to share some of the things for which they were most grateful. Those gratitude’s, as they’ve become to be known around here, comprised our year-ending blog post for 2018. And if you read that post, you may recall that today’s featured staff member — NCOAE EMS Program Director Julius McAdams — thrives on teamwork and the quality of our students.

Born and raised near our headquarters in Wilmington, North Carolina, Julius ascended to the role of Program Director in early-October of 2018, having previously served as one of our very capable and enthusiastic EMT Training Instructors. In his current position, Julius is responsible for coordinating and scheduling all of The National Center for Outdoor & Adventure Education’s emergency medical services-related trainings, as well as teaching some courses and helping prepare our students to pass the National Registry of Emergency Medical Technicians (NREMT) exam.

As we do with our staff profiles and ‘get to know us’ posts, we asked Julius to tell us about his background, and here’s what he had to say:

It’s official. We’ve symbolically planted a National Center for Outdoor & Adventure Education (NCOAE) flag in the ground and established a basecamp for our South American operations in Southern Chile/Northern Patagonia. What does that mean to you?

It means that — as of the final days of last year — we officially have a base of operations from which we can now run our future trainings and outdoor courses when in South America. Fittingly, the basecamp was established at the outset of one of our Patagonia-based 24-day Outdoor Educator courses, witnessed by a group of students we took down from the University of North Carolina-Wilmington.

Located alongside a river, the basecamp offers unique accommodations that include a treehouse dormitory, hosteria (which is an inn-like facility), eco-friendly domes, a riverside group kitchen area, and quiet forested areas for camping.

Among the highlights of the property is a treehouse dormitorio offering sleeping quarters nestled within the forest trees. Constructed over, around, and in between the forest, the result is a building that incorporates reliable cool summer breezes, an abundance of shade, and neighbors that include

Gratitude is most often used as a noun, describing as it does, the feeling of being thankful. This warm and comforting word is often bandied about during the holidays, when we reflect upon all of the things for which we are grateful. But for some of us — and in particular, many of our staff members here at The National Center for Outdoor & Adventure Education (NCOAE) — we treat the word gratitude as a verb.

Great employees often live in gratitude by taking positive action. And that means being present for others, which includes listening to their issues or desires and connecting with them. It also means becoming the person that someone else is grateful for.

Image © Simon Maage (sourced from Unsplash)

Just before the holidays truly got underway, we asked some of our staff members to list just some of the things for which they were most grateful. We’re not the least bit surprised that some of their comments encompassed our students and fellow staffers.

Here’s their take on gratitude, in their own words:

The economy is booming and we here at The National Center for Outdoor & Adventure Education (NCOAE) find ourselves in the position of seeking a few part-time instructors. Specifically, we’re looking for instructors to supplement our expanding team of EMT professionals who teach courses at our North Carolina headquarters. Among the many courses we offer is an intensive 19-day EMT-Basic course that satisfies eligibility requirements for the National Registry and NC EMT certification. These classes meet Mondays through Fridays with an additional 24 hours of clinical and field practice on either Saturday or Sunday.

If you know anything about us, you know we pride ourselves with employing some of the very best instructors in the industry, and that includes instructors who are also EMT-paramedics, firefighters, military operations specialists, and experts in critical care management.

As an AEE accredited organization, we provide an exciting and one-of-a-kind teaching environment where teamwork is paramount — which means our EMT offerings stand out from most teaching institution’s. Our instructors provide

The thing that makes Ricardo Flores exceedingly well qualified to serve as a National Center for Outdoor & Adventure Education field instructor is his love of the outdoors and experience in group dynamics through his corporate  management experience.

Specifically, Ricardo formerly worked as a logistics manager and a project manager for Proctor & Gamble, which was No. 42 on the Fortune 500 list last year. That’s not too shabby. In addition, he is a former CEO of an adventure tourism company, and a field instructor for Outward Bound.

In fact, Ricardo has been a wilderness aficionado since the age of 12, having spent 13 years in the Boy Scouts, plus, he’s amassed a boatload of summer camp, personal trip, and tour-guiding experiences. This Port Neches, Texas, native has professional certifications that include Project Management Professional (PMP), Leave No Trace (LNT) master educator, and Wilderness First Responder (WFR).

We asked Ricardo to fill in some blanks in his resume and tell us more about his life. Here’s what he had to say: